The Culture Strategy: Creating An Entrepreneurial Culture

Organizations have cultures—the values, norms, attitudes, and “unwritten” rules that inform employees how to behave. Using the other four “C” strategies may change the culture. Yet, most reinventors don’t leave this to chance. They develop deliberate strategies to align the culture with their strategic objectives.

Successful public sector reinventors use three powerful approaches to changing the culture.

Changing Habits

This approach immerses employees in new experiences that challenge their workplace habits and push them to behave in new ways. As we test new ways against our current paradigm, we learn new behaviors.

Touching Hearts

This approach recognizes that organizational cultures are rooted in emotional commitments; thus it creates events or experiences that touch employees at a personal level, thereby altering their outlook on the organization.

Winning Minds

This approach works on the conscious or rational level of an employee’s approach to the organization. Through this approach new understandings are forged about the way the organization will operate.